Abstract Views :486 |
PDF Views:1
Authors
Affiliations
1 Saint Paul Institute of Professional Studies, IN
2 Prestige Institute of Management, Gwalior, IN
Source
ANVESHAK-International Journal of Management, Vol 6, No 1 (2017), Pagination: 9-20
Abstract
The objective of the paper is to find out the underlying factors of store image and develop a scale for its measurement. The importance of store image has increased two-fold as the purchasing power of the consumers has increased. Thus, it becomes important for the companies to enhance the image of their store. The people are becoming more aware of the brands and stores. The present study has been conducted to find out the factors that make store image. Consequently, CFA was done on the test data set, employing the shortened measurement scale. For the purposes of this phase of the study, each dimension was submitted to CFA separately to allow for the investigation of individual items.
Keywords
Store Image, Store Dimensions, Merchandise, Store Convenience.
References
- Aaker, D., Aaker, D. and Joachimsthaler, E. (2000), Brand Leadership, New York: The Free Press.
- Amirani, S. and Gates, R. (1993), “An Attribute-anchored Conjoint Approach to Measuring Store Image”, International Journal of Retail and Distribution Management, Vol. 21(5), pp. 30–39.
- Assael, H. (1998), Consumer Behavior and Marketing Action, 6th ed. Cincinnati, Ohio: South-Western.
- Birtwistle, G. and Shearer, L. (2001), “Consumer Perception of Five UK Fashion Retailers”, Journal of Fashion Marketing and Management, Vol. 5(1), pp. 9–18.
- Diamantopoulous, A. and Sigaw, J. (2000), Introducing LISREL, Sage Publications: London.
- Kelloway, E. (1998), Using LISREL for SEM: A Researchers Guide, Sage Publications: London.
- Martineau, P. (1958), “Sharper Focus for Corporate Image”, Harvard Business Reviewm Vol. 36, pp. 49–58.
- Semeijn, J., van Riel, A.C.R. and Ambrosini, A.B. (2004), “Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes”, Journal of Retailing.
- Visser, E.M., Du Preez, R. and Janse van Noordwyk, H.S. (2006), “Importance of Apparel Store Image Attributes: Perceptions of Female Consumers”, Marketing Dynamics, Vol. 32(3), pp. 49–62.
